How the live site handles COA
The current site provides a dedicated certificate-of-authenticity entry point for THCa products.
Product pages also reference testing and compliance, but the overall experience can be clearer and more integrated.
Certificate of authenticity
Testing and COA trust cues, elevated into a real quality story.
The live site links to a THCa COA page. The modern rebuild keeps that trust requirement front and center instead of burying it under navigation.
Current live-site cue
Dedicated THCa COA page
Trust role
Compliance and confidence
UX goal
Easy to find from every collection
Why this page exists
For a hemp brand, testing is not a side note. It is one of the first things serious shoppers look for. This page treats that expectation like a core design requirement.
How the rebuild improves it
COA access should be visible from collection pages, product detail pages, and the global footer without forcing customers to hunt through policy links.
That makes the storefront feel more serious, more transparent, and more aligned with how experienced hemp shoppers evaluate brands.